Privacy Policy
Last Updated: January 2026
1. Overview
Luis Muralles (“Luis Muralles,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide through this website.
This Privacy Policy explains how we collect, use, disclose, retain, and protect your information when you visit our website, submit a request for information, schedule an appointment, communicate with us, or otherwise interact with our services.
Please read this Privacy Policy carefully. By using this website or submitting information through a form, you acknowledge that you have reviewed this Privacy Policy.
If you do not agree with this Privacy Policy, please do not submit personal information through this website.
2. Types of Information We Collect
We may collect personal information that identifies, relates to, describes, or could reasonably be linked to you.
Depending on how you interact with us, this information may include:
first and last name
phone number
email address
mailing address
information submitted through website forms
appointment details
communication preferences
information related to your request for funeral-planning information
information you voluntarily provide during a phone call, text-message conversation, email conversation, or appointment
records of your communications with us
basic technical information associated with your visit to the website
We may also collect non-personal information that does not directly identify you, such as browser type, device type, pages visited, referring source, approximate location, and website-usage data.
3. How We Collect Information
We may collect information in the following ways:
Directly From You
We collect information when you:
submit a website form
request information
provide your contact details
request a planning guide
schedule an appointment
call, text, or email us
communicate with a representative
voluntarily provide information during a conversation
Automatically Through Website Technology
When you visit our website, certain technical information may be collected automatically through cookies, analytics tools, pixels, or similar technologies.
This information may include:
IP address
browser type
device type
pages viewed
time spent on the website
referring website or advertisement
interactions with website content
From Service Providers
We may receive information from trusted service providers that support our website, communications, scheduling, customer-relationship management, analytics, or advertising activities.
4. How We Use Personal Information
We may use the information we collect to:
respond to your questions
provide information about funeral planning and related services
explain pre-need planning options
provide information about burial, cremation, or repatriation planning
schedule, confirm, and manage appointments
send appointment reminders
respond to requests for a planning guide
provide customer support
communicate with you regarding your request
send service-related updates
send marketing or informational communications when you have provided the appropriate consent
improve our website, services, and communications
understand how visitors use our website
maintain appropriate business records
comply with applicable legal requirements
protect our rights and prevent fraud or misuse
We will use your information only for lawful purposes and in a manner consistent with this Privacy Policy.
5. Text-Message Communications
If you provide your phone number and consent to receive text messages from Luis Muralles, we may send messages related to:
your request for funeral-planning information
responses to your questions
appointment scheduling
appointment confirmations
appointment reminders
follow-up communications
requests for additional information
customer support
service-related updates
occasional marketing or informational messages, if you have opted in to receive them
Message frequency may vary.
Message and data rates may apply.
You may opt out at any time by replying STOP to any text message.
For assistance, reply HELP or contact us using the information listed in Section 17.
Consent to receive text messages is not a condition of purchasing any product or service.
6. Mobile-Information Non-Sharing Policy
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We do not sell, rent, or transfer your mobile phone number or text-message consent to third parties for their own marketing purposes.
7. How We Share Personal Information
We may share personal information only when reasonably necessary and permitted by law.
We may share information with:
Service Providers
We may use trusted service providers to support:
website hosting
customer-relationship management
appointment scheduling
email delivery
SMS delivery
customer support
analytics
data storage
technical support
security and fraud prevention
These providers may access personal information only as needed to perform services on our behalf.
Legal and Safety Requirements
We may disclose information if reasonably necessary to:
comply with applicable law
respond to a lawful request, court order, or legal process
protect our rights
protect the safety of individuals
investigate fraud or misuse
enforce applicable agreements
Business Transfers
If the business is reorganized, transferred, merged, or sold, information may be transferred as part of that transaction, subject to applicable law.
We do not sell personal information for monetary compensation.
8. Cookies, Analytics, and Similar Technologies
We may use cookies, pixels, analytics tools, and similar technologies to understand how visitors use our website and to improve the website experience.
These technologies may collect information such as:
browser type
device type
IP address
pages visited
time spent on pages
website interactions
referring source
advertisement interactions
You may be able to limit cookies through your browser settings.
Disabling cookies may affect certain website features.
9. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, misuse, alteration, loss, or disclosure.
However, no method of electronic transmission, internet communication, or data storage can be guaranteed to be completely secure.
You should use caution when transmitting personal information electronically.
10. Data Retention
We retain personal information only for as long as reasonably necessary to:
respond to your request
provide services
maintain business records
comply with legal obligations
resolve disputes
enforce agreements
prevent fraud or misuse
The appropriate retention period may vary depending on the nature of the information, the purpose for which it was collected, and applicable legal requirements.
11. Children’s Privacy
This website is not intended for children under the age of 13.
We do not knowingly collect personal information from children under the age of 13.
If we learn that personal information from a child under the age of 13 has been submitted through this website, we will take reasonable steps to delete it.
12. Links to Other Websites
This website may contain links to websites operated by other organizations.
We are not responsible for the privacy practices, security, availability, or content of external websites.
You should review the privacy policy of any external website before submitting personal information.
13. Do Not Track Signals
Some web browsers offer a “Do Not Track” setting.
Because there is not currently a universally accepted standard for responding to Do Not Track signals, this website may not respond to those signals.
You may manage cookies and tracking preferences through your browser settings.
14. Your Privacy Choices and Rights
Depending on where you live and the applicable law, you may have the right to:
request access to personal information we maintain about you
request correction of inaccurate personal information
request deletion of personal information
request information about how your personal information is used
opt out of certain marketing communications
withdraw consent where processing is based on consent
To exercise a privacy right, contact us using the information listed in Section 17.
We may need to verify your identity before completing a request.
You may unsubscribe from marketing emails by using the unsubscribe link included in the email.
You may opt out of text messages at any time by replying STOP.
15. California Privacy Rights
If you are a California resident, you may have additional rights under applicable California privacy laws, including the California Consumer Privacy Act, as amended.
Depending on whether the law applies to our business and your information, these rights may include the right to:
know what categories of personal information we collect
know the purposes for which personal information is used
request access to personal information
request correction of inaccurate personal information
request deletion of personal information
opt out of certain sales or sharing of personal information
limit certain uses of sensitive personal information
receive equal service and pricing when exercising privacy rights
Luis Muralles does not sell personal information for monetary compensation.
Luis Muralles does not share mobile information or text-message opt-in consent with third parties or affiliates for marketing or promotional purposes.
To submit a request, contact us using the information listed in Section 17.
16. Updates to This Privacy Policy
We may update this Privacy Policy periodically.
If we make changes, we will post the updated version on this page and revise the “Last Updated” date above.
Your continued use of the website after an update means that you acknowledge the revised Privacy Policy.
17. Contact Us
If you have questions about this Privacy Policy, your personal information, or your privacy choices, contact us:
Business Name: Luis Muralles
Email: [email protected]
Phone: (623) 241-0564